Personalization is about targeting content that is tailored to individuals based on their needs and interests. Content must stand out from your competition. 94% of the marketers believe that delivering personalized content is critical to reaching customers, but 50% marketers found it tough to leverage behavioral and attitudinal data to create engaging content and 60% mentioned it is difficult to keep up with demand for more content across more channels.
Almost all marketers are creating and sharing new content every day, people read just what is valuable and relevant to them at that time. The rest will just be ignored; even it is a quality content.
With personalization, you can more effectively engage your target audience and convert them into customers for your business. Is content marketing personalization even possible, if you're working on a tight budget? Check the infographic to find out 5 easy and affordable tips to start with an advanced marketing strategy.