From last few years, online video is continuing to grow gradually to meet the needs of younger generation who are much interested in viewing rather than studying an article relevant to any product or service.
You might have heard that content plays a prominent role in online marketing, but in next coming years, video will be replaced by the content as it stands out as the best way to engage with your audience and enhance your business sales.
More than 89% of consumers across the world will search on different search engines to get information about products or services related to specific business, while searching videos are best picked by the internet users in comparison to text or infographic.
According to Forrester research, a video of 1 minute length can convey the same meaning that an article of 1, 800, 000 words would convey. The retention rate of information when it is shared as video is 68%.
Do you know that 65% of executives in United States visit the company’s website after they view a video that depicts the company’s work. Over 50% of mobile traffic is contributed by an online video and it is reported that 40% of the mobile users access videos through their tablets.
As per the Forrester marketing, the marketers have included an explainer video in the email by which the click through rate has raised by 200% to 300% and over 52% consumers stated they would finalize their online purchase decisions after watching the videos related to products.