Since there is great scope of earning, sponsorship becomes vital element in a player's life.
Social influence of players can be determined using statistics found on their social networking sites like Face Book, Twitter, K lout, etc.
Even their professional success graph brings more sponsorship's. Its expected that an athlete who gains Sponsors Hub Score between 80-90 can earn around #30 million per annum. Roger Federer has scored 88, and Serena Williams secured 84 Sponsors Hub Scores.
Male athletes dominate women counterparts in this mode of earning. Other player namely Newmar with 72 Sponsors Hub Score, Kevin Durant with 65 have more chances of high income through sponsorship compared to the remaining players with low Sponsors Hub Score.