For many good reasons, the holiday season in the US has been a merry period of time for the retail industry. eMarketers estimates that U S retail e-commerce holiday sales (excluding travel) will reach more than $54 billion , which 17% increase over last year. Find out how the season is more promising.
Online holiday sales are expected to account 24.3% of the entire $224 billion US retail e-commerce sales fore casted. Consumers in this season plan to use a variety of channels to complete the shopping; smartphone and tablets usage for shopping is expected to gain even more momentum than ever before.
Methods to gain from this season
QR code driven promotions for buy-it-now sales
Create loyalty building programs
developing apps to attract savvy consumers
Exclusive promotion through social media channels
Revise your return and fraud policies
Consider free shipping
Efficient customer services