Millennials are the Americans aged between 18 to 34 years. The present mobile generation belongs to millennials and reports show that more than 2.4 million millennials own mobile devices to establish connection with the internet.
It is forecasted that by the end of 2012, more than 60 million Americans will own a tablet computer. In the year 2012, 55% of mobile owners has used their devices to go online and at present more than 60% of millennials have web enabled devices.
Over 15% of millennials use different mobile Apps while making brand decisions and 75% mobile users make use of their devices to compare prices of various brands.
On a typical day, more than 84.4% of individuals aged between 18 - 29 years go online through mobiles and only 58.5% of users aged about 50 - 64 years old access internet through their mobile devices.
According to VPM, 75% of mobile users who own a smart phone will perform online transactions through applications available on mobile devices.