In the modern e-commerce-embracing world the product promotion could hardly be subjected to stereotypical purchase preferences of sexes as women love shopping for clothes and men buy only technology items.
Although it is to be considered that men and women do behave differently along the purchasing process, paying attention to different aspects of the product such as quality, pricing, reviews, fashion trends, etc. It could be detrimental for the shop to follow such assumptions blindly.
The main thing often boils down to tailoring the right product to its target audience. And the core online shopping habits and dynamics based on proven statistical data could be of much help in that. Learn everything about men's and women's online shopping habits and strengthen your marketing with gendery well-balances campaign that will help you win both female and male customers. Take a look at stats and boost your conversion!