For any business owner to be on the successful side it is an absolute necessity that your customers are on your side. Which means that your customers have to actually love your brand to make you successful.
And for that to happen, it is important that you go that extra mile to satisfy your customers and for a customer friendly brand bring in not just loyalty but the word of mouth as well.
It has been found that most customers fail to return to a brand if the customer service is poor or if the company has not been able to deliver what they have promised.
