The integrated marketing will help customers in keeping track of the messages that they receive from different social channels. In current world, most of the customers are interacting with their favourite brands through the social networking websites like Facebook, Twitter and other emailing services.
In the year 2011, only 3.1 billion users have opened an email account and the number is expected to rise by 1 billion by the year 2015. The Forrester survey showed different activities performed by the users in last 3 months and nearly 40% of users have registered for a promotion by visiting the company’s official website.