Kids have always been the most prized possession of any parent. But changing times and enhancing technologies have brought-in lot of changes in kids, all over the world. The kids of modern generation are surrounded by technology right from their birth.
Most of the tech-gadget marketing and manufacturing firms are making numerous products to target their little client-segment.
1. High School Kids
From the year 1982 till 2012 there are lot of changes observed in the teenage high school going kids. The kids of 1980’s watched movies like ET and Fast times at ridge mount high where in kids of 2012 are fond of Twilight and Harry Porter series.
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2. Kids Of Pasts Versus Kids Of Internet Generation
The children of present generation play very less of outdoor activities and spend most of their time on video games and TV. They do not know how to ride a bicycle or play a baseball game but they do know how to operate a Smartphone.
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3. Are Your Kids Overloading On Devices
The outdoor activities are becoming scarce amongst the kids of present generation and many of them do not even step outside of their house for couple of days as well. Most of the American kids spend 4.5 hours watching TV, 2.5 hours on video and music listening and 1.5 hours on internet. 14% of American kids have no physical activity in a day at all.
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4. Targeting Children With Treats
American kids spend almost 44.5 hours a week watching TV and they are exposed to more than 30,000 TV ads about chocolates, candies and drinks. 1 out of 3 American children are obese and every American parents end up spending lot of many on candies and chocolates every year.
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5. Your Childs Brain Television
American Academics of Paediatrics recommend no TV watching for children who are aged below 2 years. Children above 2 years can watch TV for 1-2 hours but the TV programs watched by children must be educational and interactive. In recent times by the time children reach the age of 3, one out of 3 children have TV in their rooms. TV replaces the reading habit that actually encourages the brain development in a child.
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6. Gaming Classroom
9 out of 10 schools in US make use of electronic games in their classrooms for encouraging the kids towards educational learning. Computer educational games produce dopamine that is responsible for creating the connection between the neurons and also encouraging the learning in children
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7.Child Hunger Vs Other Catastrophes
Wars and natural disasters have been responsible for millions of child deaths all across the globe. Every 5 seconds a child dies out of hunger in any part of the world. More number of children will die out of hunger in next 3 hours then the people who died in Titanic tragedy. Thus the child hunger is a massive scale trouble that demands a solution and support from the entire world. In the developing countries 60% of children die due to malnutrition.
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8. Toying With The World
Toy industries are swelling up with the change in technology and enhancement in economy. People might spend less on their grocery bill but most of them like to buy loads of toys for their young kids. Working parents are trying to sooth their kids with latest toys and gadgets since they are not able to spend some quality time with their kids.
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9. What Do Kids Want For Christmas?
As compare to year 2011, 9% more money would be spend on Christmas purchase this year. In last year $891 million was spend on unwanted gifts on Christmas.
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10. Kid Tech According To Apple
More and more number of Smartphone and other device manufacturing companies are targeting kids as their major customers. Apple is trying to bring more educational and interactive games for kids in most of their latest devices. 7 out of 10 children in America can use tablets and 1.5 million iPads are used by American students.
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11. Are We Toying With Our Children’s Health?
From the year 1980 the obesity rates have tripled up in children because the outdoor physical activities have reduced to a great extent. 32% of American children are overweight or obese.
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12. Kids And Sport Camps
Sport Camps could be a fun way to teach the importance of outdoor physical activities to your kids. Almost 25% kids in US do not participate in any physical activity. 60 minutes of daily exercises are recommended for kids.
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13. 8 Tips For Teaching Your Child To Read
Reading is an essential activity for every child which has to be start in a systematic manner. It is good to start early and parents should play songs and rhymes so that kids can understand the sounds.
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14. A Visual Look At The Cost Of Kids In New York City
On an average an American parent spends $40 to $ 60 on the gifts when their child is invited for a birthday party. 27% parents spend $100 to $200 when they throw a birthday party for their kids.
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15. Kids Just Can’t Turn Off The TV
TV has become an integral part of a kid’s life and apart from home they also have TV in their schools and day care centres.
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16. Kids In Sports
Physical activities and interest in sports has seen a great decline in last couple of years amongst the kids.
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17. Teaching Kids Spending Habits
It is good to start teaching controlled spending habits to your kids from the childhood itself. It is always suggested to teach the basic financial concepts to your kids about the money, spending, saving and making the selective purchase.
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18. Essential Vitamins For Kids
Every kid needs essential vitamins in their food for the overall development and growth. Various vitamins have various utilities and they can be achieved from various resources. Vitamin A is needed for healthy vision and Vitamin B is used for the creation of blood cells in our body. Vitamin D helps in the absorption of calcium and Vitamin C is responsible for the formation of collagen.
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19. How Tech Savvy Are Our Kids
Babies as young as 6 months are playing with the electronic device of their parents and 19% of the parents agree that their kids have sent SMS and made phone calls without the knowledge of their parents. Children less than 5 years spend minimum half an hour on internet. Many children aged between 2-5 years do not know how to swim, ride a cycle or tie their shoe lasses but they do know how to use Smartphone’s.
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20. How Television Fast Food Marketing Aimed At Children Compares With Adult Advertisements
Most of the market players in food segment are targeting kids as their major customers. Children develop strong branding and brand identification with the help of Ad marketing. 69% of the ads that were designed for children mentioned toys giveaway to attract their little customers.
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