Internet marketing is also referred with the name of online marketing. It is a way of promoting products and reaching wider audiences through the means of internet. The various techniques utilized in internet marketing include search engine marketing, email marketing and social media marketing.
Online advertisements are seeing continuous growth that too at the pace of a space rocket. It is said that the total global revenue collected from the internet advertisement have left behind the revenue collected from TV commercials. Internet marketing is an easier, convenient and cheaper way of reaching large audiences.
1. Visual of SEM Market
The key to win over the on-site SEO includes addition of rich and fresh content over the internet, excellent page description and title tagging. The key for offline SEO includes Links obtained from huge variety of sources, diversity in anchor text and regular growth of back link of profile.
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2. Google VS Facebook Advertisements
Analyst found that US and UK rank at both at first and second position in the list of top ten countries advertising through Google and Facebook. The others include India, China, Germany, Canada, Netherland, Taiwan, Italy and France.
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3. Internet Marketing For Small Businesses
The average budget allocation for market in small businesses is 9-12%. It was found that 75% of the small business owner uses social media to improve their SEO features and 27% of them possess a current SEO plan.
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4. Be Everywhere Through PCC, SEO, SMM
To grab success rates in internet marketing one need to spread everywhere. Where PCC helps in grabbing the attention of internet users on mobiles and tablets, SEO factors help in increasing the visibility of website on the internet, SMM helps in increasing popularity of website by maintain links.
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5. What is SEO?
SEO or search engine optimization is a technique of increasing the visibility of a website over the internet. This can be done by using keywords in content, frequent content updates, linking the website to various others and advertising.
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6. New Media and Internet Marketing
There is a huge demand of graduates and post graduates are required in the field of media and internet marketing. An aspirant for such jobs needs to possess qualities such as communications, curiosity, analytics, business strategies, technical knowledge, search engine optimization, social media access and awareness etc.
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7. Salary Figures Of Internet Marketing Jobs
The demand for Internet marketing job is gaining a tremendous shoot up. Various job designations in this field offer excellent salary packages such as the salary for the post of VP ecommerce fetches a salary of about $155,900 annually. A director in the internet marketing job is offered $101,200 annually while a specialist SEO and an analyst SEM are paid $75,000 and $67,000 respectively, on yearly basis.
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8. Traditional Marketing Vs Internet Marketing
The average cost of one super bowl commercial on the television is near about $3 million. This is equivalent of buying 30 seconds and reaching 90 million viewers. However, a free lady gaga video uploaded on the internet had 1,106,932,862 views. Observe the difference!
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9. How To Build Links
For gaining success in the field of internet marketing, one should make sure that his website should include ‘links’ with other websites. This helps in increasing the visibility and hence popularity of the website.
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10. Mounting Popularity Of Online Videos
Statistics suggested that online videos are watched by nearly 100 million Americans on regular basis. This number also faces an increase of 43% annually, since year 2010. In September 2012, about 80% of the total internet users in the US browsed the internet for watching some video.
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11. Importance Of SEO
Nearly, 243 million people use the internet in US, out of which 92% uses the search engine frequently. 80% of them consider only the organic searches, while 78% of the people carry out research before buying an item and hence the ‘A’ grading SEO sites receive numerous visitors.
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12. Inbound Marketing Vs Outbound Marketing
New marketing are the marketing tactics that depends upon winning interest of the people. Old marketing refers to pushing of products or tactics over the customer. Communication is interactive and two ways in the former one, however it is one way in the latter one.
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13. Online Marketing Strategy Optimization
The reason for maintain a visibility on the top most search results over the internet lies in the fact that 82.6% of the internet users all over the world uses search engines. Search engine market had seen a tremendous growth over the years, where Google is on top from year 2007.
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14. Hotel Marketing On The Internet
Statics found that only 1% of hotel booking took placed in year 2001. However, it has grown up to 50% in year 2010. It was also suggested that 7 out of 10 Americans considered online research about the hotel before booking.
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15. Panda Vs Penguin
There exist two types of Google updates called penguin and panda. Penguin was first sighted on 24th April 2012 and Panda on 24th February 2011. Where Penguin targets low quality links, Panda aims and low quality content. Penguin affects the internet traffic on the same day, while Panda takes 2-3 days for the same.
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16. Google Internet Search Engine Marketing
Effective ways of increasing your business on the internet includes becoming the obvious search result on browsers like Google, Bing, Yahoo, etc. People today are opting for internet for making local searches too instead of yellow pages and newspapers.
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17. Future Of Marketing
Some crucial things that will help a company to improve their internet marketing skills are advertising your website on mobile through messages, improving SEO features of website to increase popularity and maintaining its stats on the internet are essential.
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18. The TRIFECTAS Of Internet Marketing
Analysts have discovered that a brain of a modern human being only understands 80% of images, 20% of text and 10% of the sound. Hence, for reaching 100% one needs a ‘fusion’ of all three elements for capturing internet marketing world.
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19. 22 Ways To Create Compelling Content When You Don't Have A Clue
When a person is clueless about the content to be pasted on the website, one should opt for either doing a ‘good case study’, about someone’s success or a ‘bad case study’, about someone’s failure. The former one can includes points like what they did and doing, what do you like about them and what can readers learn. The points can be vice versa in later one.
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20. Anatomy Of Content Marketing
It was detected that nearly 50% of the buying decisions on the internet are influenced by the number of followers and their reviews of the brand or product on the social media websites like Facebook and twitter. It was also found that 67% of the people buy only those products whom they follow on social networking websites.
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