Email marketing has become one of the strongest marketing tools in present time. Buyers are trying to reach their potential customers and consumers through emails. This is one of the most effective yet cost saving technology which allows any company to directly reach up to its customers.
Almost 70% internet users buy online products and email marketing plays a very significant role in that. Email can efficiently carry all the information about a product that consumer can read and understand at ease.
Email communication also allows the consumer to revert back to the seller in case of any kind of query regarding their product and services.
1. How Email And Social Media Work Together
Email and social media are working together as a partner complimenting each other in achieving their goals. The email marketing market in UK has grown approximately 15.5% in the year 2012. People are relying on social media marketing and emailing when it comes to promoting any product.
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2. Why Use Email Marketing
Email marketing is done with a targeted campaign that directly carries the messages from the company to its consumers. Almost 92% of adults who use internet have at least one email account. Almost 72% email users make sure that they check their mail boxes 6-7 times a day. And 64% of adult internet users have accounts in social media sites. 13% of holiday shoppers like to get the details of the deals through emails and almost 9% of retail sales in US are made online.
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3. Email vs. Social Media
Email is one of the most preferred medium to reach to the customers but companies are also trying to enhance their social media presence by involving their customers in various campaigns on social media platforms. Email allows one-on-one integration with the customers where as social media platform offer an opportunity of targeting a broader range of audiences in one go. Campaigns and their effectiveness can be measured in both email and social media platforms.
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4. Email Marketing Facts 2013 And Beyond
Almost 85% of internet users access emails and there are almost 3.2 billion email accounts all over the world. 97% mail sent to users is spam and in 1976 Queen Elizabeth was the first one to send an electronic mail message.
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5. Email Marketing Trends
A comprehensive marketing strategy is a combination of various tools and platforms that could help increasing the brand presence in the market. But a recent study has revealed that almost all the midsized and small sized companies are spending 20% of their marketing budget in email marketing.
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6. Email Marketing Delivery Status
Almost 83% of people open a marketing email and almost 47% adults will open an email indicating ‘order confirmation’ word written in it.
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7. Mobile Email Strategies For The 2013 Holiday Season
In the holiday shopping season consumers make use of online marketing campaigns before making their decisions about any purchase. For any organisation the first step to online marketing should be to identify the device preference of their consumers. Almost 61% customers found out about a shopping website with the help of another known consumer, 27% use emails for this and 22% took help from the search engines for identifying the best shopping website.
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8. Social Sharing Boosts Email Marketing Results
Social networks can boost up the email powers and the number of active users on email is much higher as compare to number of users on social media platforms. Year 2012 has seen almost 61% increases in the introduction of social media icons in their emails.
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9. Email Marketing Best Practices
Emails have been an integral and unavoidable part of any marketing campaign. But using this channel for increasing the brand presence is not as simple as it may appear initially. Almost 93% online consumers use emails for interacting with various brands and almost 70million internet users in US make use of their mobile devices for checking the internet and emails. Consumer receiving marketing email spends 138% extra as compare to the ones who do not get to know about any kind of offers through emails.
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10. Best Day To Send Email, 2013
In the year 2013 the 4th quarter has been the best for most of the sellers to push and sell their products through email marketing. The email open rate has increased from 215 in 1st quarter to 29th percent in 4th quarter.
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11. Rise In Mobile Email Marketing
Many email users have started using their mobile devices for reading their emails. 1 out of 3 people are using mobile email and 85% said that mobile email are equal or more relevant as compare to using the emails on any other device.
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12. How To Increase Email Marketing Conversions
Just by sending an email to the potential consumer, a seller cannot guarantee a conversion from the consumer. Even if the customer does open the links in the mail it is not necessary that he/she decides to buy the product. Thus detail segmentation in the campaign is necessary for the conversion of the customer.
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13. Social Sharing Boost Email
Social sharing is giving a new edge to email marketing and out of 10,000 emails that are opened 23 have facebook sharing, 7 have tweeter sharing and 4 has LinkedIn sharing’s.
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14. How Small Businesses Use Apps To Drive Email List Growth
91% small business owners plan to have their growth with the help of growing email list where as 96% are focusing on increasing their long term relations.
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15. The Subject Of Email
The subject of an email is very crucial in attracting the potential consumer towards an email. 9 out of 10 marketers do not spend any time in designing a good subject line for their email campaign. Certain words like ‘free’ and ‘cheap’ degrade the value of your email and decrease the chances of click.
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16. Email Marketing Facts
77% users like permission based marketing communications where as 58% open the email which has subject line that are 10 words or shorter.
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17. Email Marketing By Numbers
64% of people open an email after reading the subject line of the email and the subject lines that had words like ‘money’, ‘revenue’ and ‘profit’ performed best in convincing the customers. Almost 44% of email users make a purchase depending upon the promotion that reached them through an email.
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18. Email Wanted Dead Or Alive
Email has been used quite widely in present days and almost 58% adult Americans check their email every morning. 64% of the organisations have indicated that their investment in email marketing will increase in the year 2013.
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19. Few Simple Email Marketing Rules
Before commencing any email marketing campaign it is very crucial to understand the mindset of the consumer. Almost 33% users open their emails reading their subject lines and most of them prefer emails that may have maximum 4 colours.
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20. You Have Got Mail
Many small size companies are using small videos for communicating to their potential consumers.
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