Digital marketing is a sort of marketing that bring electronic equipments in application for the purpose of getting engaged with stakeholders. These electronic equipments include personal computers, smartphones, cellular phones, tablets, gaming consoles, etc.
These equipments are used on different platforms for promoting various types of businesses. These platforms may include various websites, through e-mail, various applications on smartphones and mobile phones, numerous social media networks, etc.
Digital marketing is sub-divided into two categories, push and pull. In Pull digital marketing, the consumer actively seeks the marketing contents, usually through e-mails, texts or web feed. However in push digital marketing, marketer sends the content without the receiver actively in quest of the sent content.
1. 14 Digital Marketing Trends For Hotels In 2014
Mobile hotel bookings are in the latest trend. It has been found that it will grow and become stronger in year 2014. Statistics have also found that 50% of the direct online bookings will be made through mobile phones by year 2017.
Source
2. Digital Marketing Trends & Predictions For 2014
Veterans made future predictions for digital marketing in the upcoming years. As per the predictions there will be 35% of growth in the search engine traffic through mobile devices. Mobile search advertising is expected to grow by 76% in the upcoming years. Mobile banner advertising is said to be gaining a 100% hike.
Source
3. Digital Marketing Stats And Trends
The two main content marketing strategies in trend are Hummingbird algorithm and paid Google Adword. Where hummingbird algorithm implies on finding the information based on people talk, Google Adword is more specific search with keywords as Google has implemented SSL to every keyword. It is being said that the content will be more specific in the coming year than it was in year 2013.
Source
4. 2014 State Of Digital Marketing
25% of the total budget of the marketers is spent online and 75% spent offline. It has been found that there is a 50% hike in outsourcing search marketing than last years. 63% of the marketers spending money on advertising think it’s beneficial to spend on content.
Source
5. B2B Sales Marketing
There are near about 10.3 billion Google searches on the internet every month. 78% of the US online purchasers research about the product on the internet before buying the product. 54% of the b2b buyers initiate informal research on the internet before purchase.
Source
6. Email Marketing
Email marketing is also gaining popularity on a higher scale. 55% of the b2b markets believe that their email expenditure is expected to increase. 49% of the b2b industry allocates their marketing budget for email.
Source
7. Content Marketing vs. Traditional Advertising
Content marketing helps in development of the trust of the buyer with the information that will help them buy the right thing and make the correct decision. This helps in reduction of the organizational and personal risk. Content drive the internet traffic and brings the maximum audiences.
Source
8. Strategy Of Content Marketing
Steps involving in building the strategy of content marketing include discovery and foundation, marketing analysis, buyer persona profile, defining KPIs, development of campaigns, etc.
Source
9.Digital Vs Traditional Marketing
Digital marketing is killing traditional means of marketing nowadays. The total cost for digital marketing is 60% less than traditional marketing. Where cost to reach 1000 people through traditional media is between $24-30, the cost of reaching same number of people through digital media is between $1-3.
Source
10. Future Of Marketing
A huge amount of near about $135 billion annually is estimated to be spent on digital marketing in the coming years. 78% of the CMO’s suggested that custom content is the real future of marketing. It is also predicted that internet advertising will capture 25% of all the entire market of advertisement by year 2015.
Source
11. Social Media And Digital Marketing
Top five social media network famous for digital marketing include Facebook with a reach of 950million people, YouTube with a reach of 880million people, Wikipedia with a reach of 410million people, BlogSpot with a reach of 340million and Twitter with a reach of 170million people.
Source
12. Personalization In Digital Marketing
94% of marketer believes that personalization is crucial for present as well as future success of marketing. However, only 19% of the businessmen who are currently applying personalization are actually seeing increase in their sales. 66% have faced better customer experience because of personalization.
Source
13. B2B Marketers Increasing Content
93% of the b2b marketers are using content marketing. 42% of them believe the effectiveness in their contents have increased from last year by 36%. Nearly 73% of the marketers stated that they are creating more content in the current years than they created in the last years. 58% of the b2b marketers have planned to increase their contents over the next years.
Source
14. 3 Magical Spells Industrial Market Success
Three magical spells that ultimately leads to internet marketing success includes strategy, preparation and execution. These implies :- building the best online marketing strategy, preparing with all means to launch it and executing it with full boost to attain all goals.
Source
15. Top Ten Trends For Digital Marketing
Top ten trends that will let a sure hike in digital marketing include focused on location based digital marketing, increasing visual content for greater influence, concentrating more on mobile marketing, recommending paid advertisement, hike in branded content marketing, use of diversified social media arena, increasing website visitor involvement, social media integration to website, using multiple channel strategies.
Source
16. Images Are Trends In Digital Marketing
Images make advertising online a better option. Pinintrest is one of the largest share social media, it emphasis on image sharing. The new concept of timeline on Facebook is gaining fame day by day, because of larger image description effect.
Source
17. Most Popular Media Content
Among all the social media contents, 83%voted articles to be the most preferred one. The league is followed by 78% of E-newsletters and 77% of blogs. This result is in accordance to 87% of B2B marketers.
Source
18. B2B Leaders And ROI Calculation
A group of b2b leaders were asked about how often they can calculate ROI, 6% of them stated that they calculate it all the time, 29% of them said most of the time, 25% replied some times, however, 17% of them answered not at all.
Source
19. 20 Statistics That Will Drive 2014 Marketing Strategies
It is predicted by the veterans that the social media expenditure for marketing will double over the next coming 5 years. 62% of the total B2B content marketers consider event marketing to be the most effective marketing strategy.
Source
20. Growth Of Social Media
Marketers are putting their confidence and trust in various social media networks. 91% of the marketers use LinkedIn for expanding their businesses. 85% of them uses Twitter, 81% uses Facebook, 73% uses YouTube, 65% uses Google+, 40% uses Slide share, 34% uses PinInterest, 22% uses Instagram and Vimeo, 16% uses Flicker, 15% uses StumbleUpon and 14% uses Foursquare, Vine and Tumblr for advertising.
Source
