This infographic displays some of the interesting findings from The State of Social Media & Influencer Marketing in Australia 2018 report. This report is the first of its kind in Australia and was commissioned by digital influencer marketing agency The Exposure Co.
Unlike other reports on influencer marketing, this infographic looks at what the average Australian thinks of digital influencers and how social media impacts their purchases online and offline. The results show that, for those who have social media accounts, social media is integral in researching and purchasing products and services.
Almost 70% of Australians say they use social media to research things they want to buy and 40% of Australians are more likely to buy from a brand they see an influencer posting about. With the increasing rise of influencer marketing activity, this report and infographic are incredible information for all influencers, business people, and marketers in Australia.