Inbound and Outbound marketing is an integrated process that starts with Research, Analysis, Planning, Strategy, and Branding. Outbound Marketing tactics include Advertising, PR or publicity, Trade Shows /Events, and Sales Support.
Advertising options include print, broadcast, online, and paid search. PR includes new releases, articles, and media relations. Events include trade shows, webcasts, training, networking, and entertainment. Direct includes email, direct mail, lists, and databases or CRM.
Sales Support includes brochures, training, lead management, and channel promotion. Inbound Marketing includes SEO, content, blogging, and social media. SEO includes meta coding, landing pages, link building, and mobile. Content includes case studies, whitepapers, surveys, curated, and ebooks.
Blogging includes schedules (planning), blog optimization, and social sharing. Social Media includes Facebook, YouTube, LinkedIn, Twitter, and others (Google+, Instagram, etc.). Lead Generation is the result of Outbound & Inbound marketing and includes offers or calls-to-action, registration pages, promotions, and CRM or automation.
Results Measurement is the final stage in the process with Analytics, Metrics, Dashboards, Conversion tracking, and more. The below Infographic by Modern Marketing Partners shows the Inbound/Outbound Marketing process.