With the arrival of the internet, online branding, marketing and spending has gained a significant momentum. Businesses such as clothing, cookware, electronic, outdoor sports goods, entertainment, books, beauty and food, baked goods as well as flowers are sold online.
The US online advertising is expected to generate $39.5 B in sales in this year, which is actually 23.3% of increase from 2011. Similarly, ad spending is also increased from year to year. The projected ad spending from 2011 to 2016 is raised from $32 billion to $62 billion.
Top brands such as Procter and Gamble spends $4.18 B, Verizon spends $3.12 B. However, Paid search account for 30% of online branding while e-mails contribute 16%. On the other hand, 65% of online marketing has been successful via 'buy now' button. Most retailers commonly offer free shipping and 10% off on prices. Bigger size ad displays seem to influence behavior of buying.