IP geolocation technology allows businesses to bring the real-world power of location to the online world. There are many industries that leverage the power and versatility of geolocation technology to get revenue for their online endeavours. The following infographic takes you on “A Walking Tour of Geotroplis” to understand how the versatility of geotechnology influences the multiple business settings.
Statistics have shown that businesses using IP geolocation data have seen a rise in response rates by as much as 300%. Reportedly, 46% of shoppers would buy more if retailers have personalized the shopping experience across channels. Mall of Geotroplis drives traffic with location-relevant offers.
Around 75% of people are likely to act after they see location-specific ads, menus and promotions. It controls the access to digital content based on user location. Digital gaming solutions localize content, currency and language before game begins and therefore, online games market is set to double to $29 billion by 2016.
It also simplifies the bank customer experience by delivering location-specific information as 1 in 4 users prefer online banking. Innovative structures now serve an increasingly larger international constituency because of which cities have now come a long way from four corners and spotlight.