Satisfying the client and also satisfying your boss when you are preparing content is the most important task.
But no boss or client will ever like content or ideas which have repetitions in it. Unique ideas are hard as many of the topics are similar.
Hence preparing a content which is unique and fresh which grabs a lot of attraction and works out well is hard. One needs a lot of brainstorming for doing it.
A blank page can be an intimidating thing, especially when you are just getting started with a content project for a new client. But coming up with ideas isn’t as hard as it seems. Developing fresh ideas your client will love is as easy as following a few steps.
If you get to know the client, figure out what content will suit their needs, then use connection hooks and emotional appeals to create valuable concepts, you will end up with a client impressed by your ideas.