
It doesn’t take much to lose a consumer who comes to your site and in a bid to known better clicks at one of your videos. But then, with the low buffering spend and with his/her low patience level, you are bound to lose quite a lot of customers.
A high-quality video, captures the attention of the customer long enough to keep him interested in your brands and products that in most cases would end up in a sale or two.
It has been found in a survey of 1200 people that 35% of them watched videos several times a day and that too mostly at home but 75% of them rport that they would rather leave the site due to buffering and freezing atleast half the time.