This infographic demonstrates how SERP rankings can dramatically impact click-through-rates (CTR). An accompanying article which explains why CTR is such an important metric to monitor can be found here: https://www.bootcampmedia.co.uk/ctr/
A search engine optimization campaign has the ultimate goal of ranking at the top of the search engine results pages (SERPs). But an organic listing with a Top 10 ranking in Google isn’t much good if nobody clicks on it.
Many factors can affect click-through rate, including imagery, keywords, ad copy, call-to-action wording, and the quality of your meta-descriptions.
For any internet marketing campaign, CTR is a useful metric for analyzing how well your keywords, meta-descriptions, and ads are performing. What’s more, click-through rates can ultimately affect your bottom line, so it’s a metric well worth paying attention to!
Infographic designed by Tom Black from Bootcamp Media, Birmingham, UK.