The search results that get displayed on Google after entering a query are now personalized to exactly meet the requirements of users who have placed the query. Users can personalize their search results either by location, search history, language or they can even adjust few custom settings to receive more accurate information.
Users can refine their search results by adding the required country name to gl parameter and they can even perform the location based searching by setting a city or state. In the query string, users either de-personalize the search history or assign zero to the PWS to recieve more customized results.
