With an abrupt increase percentage of consumers preferring to purchase or shop online made advertising a billion dollar industry. From wide range of advertising mediums, online advertising seems to be the most effective advertising method that definitely fetches you success in the business.
The infographic below will help you out in gathering information related to journey of the online advertising and how it evolved when print, television and radio were the major sources of advertising products or services.
Once the internet has emerged, only spam emails were sent to distribute or advertise any product information and in 1993, Prodigy has created the first clickable banner and sold it to GNN.
In October 1994, HotWired has coined the term “banner advertising” and started selling large ad space to companies for placing advertisements on its website. And for the first time, MCI communication has paid $20,000 to Vibe (a culture magazine of Time’s Inc.) for placing an ad on the home page.
Yahoo has initially offered services as a web directory, and in 1995, it has transformed itself into commercial business by setting up the first key word based advertisement. And in the same year, a report generated by Forrester Research has shown that the total amount spent on the online advertisement is around $37 million.
The concept of Adwords was introduced by Google in the year 2000 and in 2002; Google has unveiled the striking PPC model to enhance its Ad revenue.