Do consumers really have an abundance of choice while shopping, or is it just an illusion created by “competition” between brands that are actually owned by the same company? When one massive, powerful company owns many brands, it can be hard to avoid lining just one pocket. Johnson & Johnson is an American-based worldwide corporation created in 1886. They develop pharmaceuticals, medical devices, and consumer packaged goods. As one of the most valuable companies in the world, its revenue in 2019 was $82.059 billion.
Johnson & Johnson owns many brands that one might consider to be direct competitors. For example, Benadryl and Zyrtec are both allergy medications. Neutrogena and Clean & Clear are targeted towards those who suffer from acne. Rembrandt and Listerine are both oral hygiene products. Maui Moisture and Ogx fill the “natural” hair product market. This infographic showcases 65 brands that are owned and operated by Johnson & Johnson to help consumers make informed choices.