Out of number of marketing strategies, and technological advancement email marketing still persists as the marketing technique with maximum penetration.
But there are few myths about the email marketing which include: consumers are drowning in emails from trusted brands which are not true the average mails received by the user are 5 per day.
The best time to send an email is 3pm on Thursday, you should stop sending emails to the inactive users for 6 months, customers are trigger happy with the spam button, if brands send more emails customer tends to ignore the brand, short email subject lines are give better results and email end up in the spam box because of subject lines.
