Dispelling the common myths about email marketing is important since there is a lot to know about consumer behaviour from the patter at which they check their mails as well as the time range between the checking of the email and an actual purchase made.
It will be interesting and informative for many to know that more is not always good in case of sending emails. Consumers usually ignore emails that have been send more than once and do not hesitate to trash them immediately.
Also it has been found that 21% of the purchases happen within 2 days of receiving the email while 32% of the purchases happen over a period of 2 weeks.
