Color can be the most influential tool of persuasion.Mainly when you market a new product, color can create great impact on consumers purchasing behavior.
According to findings of the survey, 93% of customers tend to watch visual appearance of a product. Color can increase 80% of recognition for a brand. When purchasing, North Americans are attracted by specific colors such as yellow, red, blue, green, orange, pink, purple.
However, for online marketing, color is the only factor that influences consumer behavior. Aesthetical values affected 52% of shoppers.