Electronic dance event(EDM) has gained much popularity in recent years and social media has become a key force in helping the event to reach large number of social media users. The artists, promoters and labels of the EDM make use of their fans in social media sites to promote the event.
A research was conducted by the Ticketfly, a social ticketing platform and it was determined that social media improves the ticket sales by 6 times for EDM events. The Facebook application in mobile devices will raise the ticket sales count of EDM event by 3 times.
The EDM fans must buy only few tickets as they are part of community and they are less inclined to get tickets in advance of the event. Every year 58% of tickets are purchased by men but reports say that women are more active on social media sites like Facebook and twitter. The EDM event is powered by social media but it is bit shocking as most of the tickets from social ticketing platform are purchased by men.