Mobile apps have been hitting the market space left right and center which is why, it is important that when you launch yours, it should not get lost in the lot and have a stand alone point in it which will make it not just different from all the other out there but also ensure that it accepted by the app users.
It is necessary that you optimize your app for the app stores be it for Android market, the Apple app store or the Windows Phone App Store and always keep in mind not to create an app that is a rip off from some previous app but have a uniqueness in it.
Also, creating and working according to a marketing plan would help create a pre-release buzz that would help your customer get a know-how on your app even before it is launched.
