For the first time in history, in April 2012, the numbers of users accessing their email account from mobile devices has surpassed the number of users accessing it from their desktop computers. For email designing companies, it is suggested to use responsive design for the email so that it can be browsed from any type of mobile device.
It was shown that nearly 41% of individuals in Europe and 63% of Americans directly delete the marketing email if it’s not compatible with their mobile device. Further, the email designing team need to ensure that the landing pages get loaded in quick time without any delay.
