With the advent of the interenet, e-commerce has been on the rise. One in three interenet users purchase goods via online. The number shows retailers the growing power of online sales. However, more and more retailers trying to make purchasing on their websites pleasant , simple and convenient. Find out what more do consumers want from their online shopping experiences!
Of the one third internet population buy goods online, 50% of shoppers make 1-2 online purchases. Another 25% of shoppers make 3-5 purchases while the remaining 25% of shoppers perform over 6 purchases. Even the share of smartphones users for e-commerce has been growing year to year.
A majority (86%) online shoppers are found to be happy with online purchasing experiences. Over 80% of shoppers said that online shopping was an easy way to check-out things. About 30% of shoppers perceived free shipping on ever order could only tempt them to purchase things online. When it comes to the factor that influence buying decision, 26% of shoppers feel price of a product can drive them .