Colors are important in communication. Colors are used to communicate Feelings, ideas, and emotions. When designing advertising campaigns, broachers and websites for International markets, colors play a major role.
Not paying attention to them could result in not only expensive but also embarrassing problems. And if you want to make sure the advertising campaign or website you are dealing with has to be accepted by all the cultures its better you understand significance of colors inn all the cultures.
You do not want to use any color which offends any culture around the world; if it does then you are no way happy with your work as you keep on getting signs which you cannot take. The same could happen with your website. Make sure your website has the right color when entering into different markets. The wrong color could transform the best designed website and best ad promotion into a nightmare.