Creating engaging content is one of the challenges content marketers face these days. In fact, the 2016 B2B content marketing report from Content Marketing Institute found out that creating engaging content is the biggest challenge among 60% of B2B marketers.
This statistic only implies that businesses are struggling to fully maximize their investment in content marketing all because their approach isn’t fine-tuned to create compelling content that attracts readership.
In the competitive digital arena, producing compelling content is paramount in order to attract new and repeat visitors to a website. Also, writing a content that educates the audience is imperative if the business aims to position itself apart from its competition, or better yet, as a thought leader in its industry.
Creating engaging content can be very challenging, but there are actions that can help you create this kind of material for your content marketing campaign. To learn more, check this infographic from Digital Marketing Philippines which discuss the six steps for creating engaging content that gets shared across the online landscape.