Are you a brand marketer? Here are some of the best examples that can produce a meaningful impact on your businesses. Colors do define human moods, and behavior and it causes greater influence on your brain. A sample of colors is placed in symmetry in order to analyze various aspects of color combination in different setup. 92.6 percent of the people say that visual dimension plays a defining role over taste, smell, etc.
A consumer assesses the product in the first 90 seconds by making a judgment on the decorated colors. Consumers do buy larger appliances and is dependent on the preferred color and two out of three people are dependent on it.
Practical Examples Do Change the Business Performances
Experts do advice to conduct case studies on the brand’s product and service at different medium. Test with different colors on your website by keeping in view the tastes and desires of your audience.
When a call to action button was changed from green to red, it resulted in an increase in consumer traffic to the website by 21 percent. Likewise, Ript Apparel did make a similar change from green to yellow for call to action button, the consumer traffic to the websites increased by 6.3 percent. Heinz Company changed the signature of ketchup from red to green and this resulted in a huge selling of 10 million bottles in a record time of 7 months.
If you notice at the fun facts put on info graphics record, you can identify that blue hyperlink on the webpage looks more appealing than colors like red and green. Colors that women love the most is blue, purple, and green where as men like blue, green, and black.
Source: bestinfographics
