Just about everybody is playing Candy Crush Saga these days. There is a huge amount of buzz around this game owing to its popularity. This is a puzzle game whose mobile version is earning millions for the company behind the game.
While there are plenty of mobile games that have earned in millions, the case of Candy Crush Saga is surprising because it’s a free for download game that has become one of the top revenue earners on both Google Play and Apple’s iTunes store. This infographic takes a look at the popularity of this game and the revenue it’s been generating.
But the core focus of this infographic is telling people how this game has been generating its millions. This is done by breaking down its success formula into three key aspects which are ‘Great Marketing’, ‘Addictive Gaming’ and ‘In App Monetization’.
You get a closer look into all three aspects and right at the end of this infographic you also get to look at an example of its monetization that leaves no doubts in anybody’s mind that Candy Crush Saga does really earn in millions. It’s the game to beat and game developers would do well to get inspired from this game and its monetization model, if they want to rake in the big bucks.