Over the last decade, Google has been updating their algorithms with the goal of providing the user with the most relevant search results.
These algorithms are a technical term for the formula used by Google to sort through billions of web pages to meet its user objective. Earlier on, Google only made a created a handful of updates, now there are thousands that occur each year.
The below infographic by Search Factory briefly covers a number of Google’s updates that had a significant impact on the search engine results pages.
These include the cracking down on dodgy SEO tactics, URL canonicalization, increased the visibility of well-established organizations, demoting low-quality websites, discouraging spammy SEO tricks, the emphasis of high-quality content, a mobile-friendly update to encourage optimization for mobile devices, artificial learning, and most recently, the mobile-first index.
Check out this infographic to learn more about these influential updates and how they helped shape what the digital landscape is today.