Finding the best time to post on social media can be challenging. There is no universal best time to post on social media. The engagement sweet spot for your brand depends on your target audience, industry, geography and the social networks that you use.
The decision on when to share content should be based on three major factors - when do your brand posts get the most engagement, when is your target audience online and most likely to engage and when do your peers and industry leaders get the best engagement.
The team at Unmetric analyzed the engagement and timing patterns of the top 100 brands from various industries. The findings are distilled into the following infographic so that you can quickly see when brands are getting the most engagement on each social network.
