There can be no other better platform for a B2B marketer than the one that boasts of 94% of active B2B professionals. That’s LinkedIn for you! Supporting more than 500 million users worldwide, not only does it generate 80% of your B2B leads but also converts a whopping 50% of them into buyers.
Compared to the other two popular social media platforms, Facebook and Twitter, LinkedIn is the first choice of B2B audiences. This can be understood from the fact that the lead conversion rate of LinkedIn is three times higher than the other major ad platforms. Also, about 46% of social media traffic to your company’s website comes from LinkedIn.
Connecting to the top decision-makers is vital for any business. With 4 out of every 5 members driving business decisions, if there is one platform that every B2B marketer must leverage for successful lead generation, it is LinkedIn.
Now, to make this platform as conducive as possible for every user, Bluemailmedia presents a formidable list of Best LinkedIn Post Practices.