Our extensive Beginner's Guide to Email CTAs teaches you everything you need to know about crafting high-converting Calls To Action for your email marketing campaigns. The accompanying infographic distills the most important facts and lessons down into one image.
You will learn how to win the first CTA (opening and reading the email) with improvements to your sender address, your subject line, and your pre-header. You will also learn the basics of visual design for email CTAs in a predominantly mobile world and how to craft convincing copy on and around your CTAs.
The six rules of CTA design help you create CTAs that are visually appealing and lead your reader's eye towards the prize. And the seven copywriting techniques help you convince even the most stubborn reader to take the action you want them to take.
In the last chapter, your focus is on tracking the success of your email marketing campaigns and your CTAs.So stop losing money with every sales email you send and learn to craft Calls-To-Action that convert your prospects into customers.