Even though mobile apps have been around for only a few years, they have completely revolutionized the world of marketing and opened up new windows of opportunity for businesses. At present, almost the 77% of world population is online and there are more mobile devices in the world than the total of the number of computers and televisions summed up together. Hence, having a mobile presence of a  business is absolutely necessary for its growth.
But before going into the argument of how a mobile app can better business opportunities, let’s take into account a few facts that need to be borne in mind while creating the said app.
- Determine through polls and surveys if there is any market for your merchant app
- Find a clear purpose of the app which can serve as the base for building it up
- Make sure enough time and work is put into keeping the app updated and relevant
