If you’re a small business owner, a spot-on social media strategy is crucial in today’s world of nearly 3 billion social media users. Connecting with your customers in the digital space is key to building a large and loyal brand following.
Once you understand the value of a strong social media presence, it can be confusing to know where to start. For many, Instagram is the perfect fit. It provides a platform for a visually beautiful feed as well as insights into key success metrics to ensure you see ROI.
To successfully create your Instagram strategy, it’s helpful to break the process down into three parts: your bio, your content mix, and your engagement strategy. Leveraging all three will optimize your Instagram account and benefit your small business in a way that no other social media platform can achieve.
This infographic from Fundera walks you through the anatomy of the perfect small business Instagram profile.