The attached infographic speaks about the positive and impactful effect of promotional products for a company’s marketing strategy. In fact, more than half of the consumers surveyed have noted that they enjoy promotional products and would love to acquire them more often.
That statistics presented that around 60 % of consumers use it for over one year and about 76% recalled successfully the brand name of the promotional product used and 80% of them memorize the advertising agency from whom they received the product; that is more than any other advertising mode.
Promotional advertising strategy is close call to online and television advertising with wearable being the most used item, especially in the education industry, followed by financial and not-for-profit.
Various surveys have indicated that using promotional products advances the response rates, sales leads, and brand building for a company, with more than half of the consumers increasing their deals with the advertisers.
This method of marketing strategy provides higher ROI with least cost per impression in comparison to other modes, such as TV, Magazine, and Newspaper etc.
Most owned product by consumers are utensils, followed by shirts and calendars, which implies that usable products are the most effective ones for promotional advertising. Companies use various ways for product promotions, such as trade shows, fundraising events, with use of branded items and free gifts.