Web analytics is the process used to assess the web usage by undertaking measurement, collection and evaluation of internet usage data. It helps to improve the effectiveness of a website apart from estimation of website traffic.
1. How Companies Track You On The Web
In the big world of online business many companies such as Google, Microsoft, and Amazon etc track every major website on the internet. These companies use methods such as cookies, pixel trackers, deep packet inspection and super cookies methods to track websites.
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2. State Of Web Analytics
The state of 2013 web analytics has seen population of internet users pass 415 of the US population. Mobile browsing has seen the most rapid growth with 10% increase in worldwide internet usage. Traffic through the search engines continue to grow and therefore a search engine optimized website is imperative.
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3. Roadmap To Website Traffic
The highest website traffic is expected to come from a search engine apart from organic search and paid search by the internet users. There are also three traffic sources namely referral traffic, direct traffic and non-consumer traffic which is the highest. Website demographics also depends on many factors such as age, gender and usage requirement as well.
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4. Anatomy Of A Perfect Website
One of the best ways to build a perfect website is to have a proper combination of elements such as web design, navigation, usability, content and footer which is tagged with social media, SEO and tracking and analytics for the website.
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5. Facebook Vs Google Display Network
On a comparison between facebook and Google networks for display of ads facebook had a reach of about 51% while Google had a reach of about 90% internet users’ world over. Similarly even the growth of revenues has seen a sharp increase to the tune of $2.9 billion for Google display whereas for facebook it has been around $1.06 billion.
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6. How To Increase Blog Traffic In 3 Easy Ways
Blog traffic depends on three important things namely blogging frequency, average content length and media type. Besides having multimedia content that is optimized for posts, images and video content receive the maximum traffic from internet users.
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7. Drive Relevant Traffic Website
In order to drive relevant traffic to a website it is important to concentrate on inbound marketing which lays maximum emphasis on blogging, social media interface and SEO optimized original content.
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8. The Profile Of A Typical Web Analyst
The use of interfaces can be assessed by checking out the work flow of a web analyst. It has been found that a web analyst is most active on Monday analyzing the activities of the previous week apart from making use of Firefox instead of internet explorer which is the usual norm. Another important activity is the use of dashboard mostly due to the presence of the login page.
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9. Shopping Engines eCommerce
A comparison of shopping engines provides a boost to the ecommerce sales where the most popular search engines provide the highest sales overdrive. This has lead to a quantum jump in the revenue of ecommerce sales by making use of the CSE traffic as conversion rates are highest.
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10. Visual Guide To SEO
SEO for a website can be achieved by implementing all its components such as link infrastructure, keywords, social media campaigns, PPC and linkbait effectively. These components help in better page ranking by major search engines such as Google rather than better website ranking.
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11. Social Media Increases Online Use
The increasing use of online social media and online video has led to a decrease in the use of other media such as TV, radio, newspaper, magazine etc. this has led to an increase in the time that users spend online on various social networks.
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12. Google Advertising
It has been found that goggle advertising where keywords with high commercial intent receive two-thirds of click that go to sponsored results. As a result it is concluded that paid ads are gaining ground where total click through rates have grown 600 times with websites having high commercial intent.
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13. Inbound Marketing Process
The process of inbound marketing involves six steps which help to generate more leads for the website. The six steps are development of a successful marketing strategy, creation and maintenance of a powerful website, generate more traffic, convert traffic to leads, convert leads into sales and lastly measuring important metrics.
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14. Wordpress
Wordpress is one of the most popularly used website world over with it ranking in the top 20 websites in terms of usage. Wordpress can be secured by making use of certain basic steps such as backing it up, keeping website and plug-ins up-to-date, strong password usage, use of antivirus, keep website in secure state and lastly setup dedicated server monitoring.
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15. Global Internet Expansion Who Will Lead The Way
The global expansion of internet in terms of population will see Asia Pacific region emerge as the leader in growth of traffic apart from internet gaming traffic. When it comes to Internet TV, business IP traffic and VoIP bandwidth there are many other regions such as North America and Western Europe emerge as clear leaders.
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16. Single Property Website Traffic Report
Analysis of the single property website traffic report signals at 45% of the traffic being referred by another website while 33% from direct entry of domain name in the browser and another 22% from search engine.
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17. Social Media Monitoring Tools
There are many social media monitoring tools available which websites can take benefit from. The choice of social media tool depends on various factors such as timely delivery of accurate data, free of bugs and price in comparison to the features offered. ‘
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18. Travel Sites Social Connectivity
It has been found that social plug-in provide more traffic drive to the website which have drive link mentions than the ones that do not have these buttons. Many shoppers rely on social media to get influenced to purchase and connect to the retailers. Every tag that a website has takes 100ms load time on an average and this leads to a 7% loss of conversion for the travel websites.
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19. Life Cycle Of Web Page
On the social media platforms research has proved that stumbleupon has been successful in generation of more traffic than facebook and twitter and even has a longer page view of 69 seconds than any other social media platform.
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20. How Deep To Dive Into Inbound Marketing Waters
It is advisable to have a website well designed by a web designer apart from employing a good content marketing strategy. Besides inbound marketing should inculcate content that targets the audience and proper SEO strategy that helps in maintaining good first page keyword rankings. Apart from these even social media and email marketing produce good results.
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