Research shows that ninety-eight percent of adults in the United States have access to a mobile phone, and seventy-nine percent check their phones within fifteen minutes of waking up.
Meanwhile, text messages have a ninety-eight percent open rate and faster response times than emails. Quite simply, text messaging is how people stay in touch with their friends and family, it’s how they conduct business, and it’s how they prefer to get updates from their favorite brands.
Sixty-four percent of people say they prefer text messages rather than phone calls or voice messages as a form of customer service, and seventy-five percent of millennials feel texting is a helpful way to get reminders about upcoming appointments and other services.
This infographic details eight reasons why businesses that rely on client appointments need to incorporate text message confirmations and reminders. Implementing text message capabilities, particularly automated messages, has a huge benefit in not only streamlining business processes, but also in reducing no-shows, increasing word-of-mouth recommendations, and attracting younger customers.
Infographic by: spoton.com