Websites are the key for most of the business and maintaining a website properly will improve the online market.
Here are 7 elements which welcome customers into your business

Optimize your website conversions: 66% of online business lack due to no proper channel for requesting information.
Link to your social media pages from your website: social media helps customers to understand your company better.
Make your site mobile friendly: 44% of the customers search from mobile devices.
Keep content balanced and accurate: Content should be maintained for existing products.
Use engaging videos: 88% of people like watching a video about the product.
Remove dated design elements: Modern and simple designs should be used.
Make your page user friendly: 40% of people leave website if it takes more than 10 seconds to load.