Local business owners have a wide array of marketing options to choose from when determining how to best promote themselves; they could sponsor an event, record an advertisement for the radio or the TV, ask existing customers for referrals, send out fliers, and much more.
And of course, they’re not limited to one method. Many successful business owners maintain multiple advertising streams to help grow their revenue and expand operations, one of them being search engine optimization. This infographic by Digifly Marketing reveals the main reasons for why a website needs SEO.
Search engine optimization (SEO) is the practice of influencing a website’s visibility in the search engine results, and despite a consistently increasing user-base year over year, some local business owners still don’t know about it or choose to use it.
SEO provides a number of key benefits, such as generating more website traffic, helping your target customers find you, boosting brand awareness and credibility, improving your company’s close rate, and tracking important demographic data that allows for smart, actionable business decisions going forward. In 2017, companies spent nearly $69 billion on SEO, and that number is projected to double over the next decade.