Retargeting also known as remarketing is a form of advertising where your ads are shown to visitors who have already visited and bounced off your website. So retargeting essentially gives you a second chance to convert your past visitors into buyers. It involves first identifying & tagging your website visitors, tracking their online activity and then showing them personalized ads when they visit other sites online.
Most popular types of Retargeting include - site retargeting, email retargeting, CRM retargeting, search retargeting, dynamic retargeting, and Facebook retargeting.
Site Retargeting - Serving ads to people after they bounce off your website
Email Retargeting - Serving ads to people who open your emails
CRM Retargeting - Serving ads to people based on the details in your CRM such as email or mailing address
Search Retargeting - Serving ads to people who search for one of your keywords while browsing the web
Dynamic Retargeting - Serving ads to people based on their prior engagement
Facebook Retargeting - Serving Facebook ads to people who visit your website
Retargeting generally yields high click-through rate and conversions and thus ROI in much higher than traditional paid marketing. Retargeting is more effective because it lets you target visitors who have already visited your website and shown interest in your product or service. Repeated exposure of your ads keeps your brand at the top of your customers' minds.