Trade shows are the best way to showcase not just your best products but also your services to consumers who might tranforms into buyers as well.
For any successful tradeshow, one of the first things that you should keep in mind is that your booth graphics should be consistents as well as give out a clear message to the onlookers.
Make sure to showcase your success stories as well as your referrals and your testimonials from previous customers. That way, you are making a statement on how you have helped people before and would continue with the good work given a chance.