Even with Google’s push to give quality, engaging content the greatest weight in search results, inbound links are still a key factor in ranking organically. Here are the best link outreach strategies in 2018.
Create Shareable Content:
The goal of this strategy is to create engaging content that instructs and answers the most common questions relating to your niche. Generic articles no longer cut it in 2018. Content will not provide value unless it engages its readers.
Website content needs to be easy to read and include high-quality visuals in form of high-resolution images, high-definition videos, and infographics.
Content also needs to be credible by citing your information sources and making specific reference to industry influencers.
These strategies will take your content to the next level and make shareable, which will earn you inbound links.