We all know the phrase, come on say it with me: “Content is -” (i won’t finish it for your sake, don’t worry). We all know content marketing is one of the single best investments a brand can make in order to increase their ROI – but, maybe others still need some convincing – like your boss.
They want numbers, they want hard data, they want the dollar signs. They’re not interested in the fluff, just prove it. If you’ve been trying to pitch a new blog or persuade management to create a content team, you need compelling evidence. Thankfully, some companies out there have already conducted studies to figure out and measure the effect content marketing can have on a brand’s bottom line.
All the content marketing statistics below are between 2014-2018, with the majority being in the last two years, so you can say the numbers are still recent.