YouTube is by far the largest video streaming site over the internet. In present days, most of the people intend to view a video related to a product rather than reading the entire information relevant to product.
This made YouTube has the greatest market influencer and allowed the companies to formulate more marketing opportunities. With availability of various digital devices, it has become easy for the consumers to retrieve the video content.
Following its acquisition by Google for an amount of $1.65 billion, YouTube continued to grow at a quicker pace and today it is utilized by all major corporations on the globe, news networks and other 3rd party video streaming services such as Vevo and Channel 4 etc.
This video streaming website will process more than 3 billion search queries monthly made by its users residing in various locations across the world.
Currently, YouTube is the fastest growing video sharing site with 1 billion unique visitors per month and videos of length 100 hours is been uploaded to the site per minute.
In a month, the video consumption on the site is nearly equally to 6 billion hours and the rate at which video gets uploaded to the site has increased by 50% in one year.
The website offers ranking to the videos based on the number of views, video title, video rating and video description.
If the total user base of YouTube is considered as population, then it would be the 3rd largest country next to China and India.