The importance of building a website and creating an online presence, especially for small businesses, is well depicted in the infographic. With limited resources at disposal, a small business needs to make smart decisions when it comes to marketing and utmost care needs to be taken when devising positioning strategies.
In today’s digital age, internet has become a one stop solution for information needs, especially when it comes to knowing your surroundings and local businesses. You can only avail of the opportunity if you are listed online for the search engines to show your details to the keen customer. Search engines like Google have localized versions available that people access over their mobile devices on the go to retrieve information just when they need it.
Any branding effort leaves a lasting impression if it is created at the right time. An impulse to make purchase is powerful if it is aroused when needed and mobile marketing facilitates the same. E.g. a mobile search for a baby shop by a customer while he is in local surroundings is likely to get him to drop by your shop.
Social media like Facebook and company blogs also drive sales by arousing customer awareness and interest into your product offerings.